All the parties have some sort of social media strategy, mostly involving candidates contributing to Facebook, Twitter and YouTube, with varying degrees of success. I’m sure that if SL was getting the amount of attention that it was in 2008 then we’d be seeing more evidence of the election on the grid, run by supporters if not the parties themselves.

I’m not sure that SL is a particularly good campaign tool anyway – it can be used for general publicity, but engagement with individual voters is difficult due to the anonymity, and you can’t even collect funds, because it’s too hard to verify that contributors are UK residents. I think the US candidates used it as a way to show they were tech-savvy, but SL is yesterday’s news in that department now.