Social emotions

I’ve been feeling kinda bummed out over the last week or so; I had been putting it down to having to go to work in the nice weather, but now I’m wondering if it’s because Mark Zuckerberg’s minions have been editing all the fluffy kittens out of my Facebook feed in a deliberate attempt to make me miserable.

Ethical concerns aside (yes, they should have sought informed consent, but it’s hardly the Tuskegee Experiment), the study’s results are actually quite interesting; contrary to cynical expectations, seeing friends being happy increases contentment, rather than delivering a demoralising blow to self-esteem (as long as you accept the proposition that a person’s emotional state can be gauged by what they post on social networks).

On one level that’s good news; despite all the things one reads perhaps the average online citizen is not a completely terrible person after all. On the other hand it is rather depressing to think that our emotions can be so easily manipulated, and a bit scary to imagine what might be done with that power, especially when one considers how secretive and unaccountable the likes of Google and Facebook are.

Now that thought’s got me down again. Perhaps this whole story is just part of some meta-study into how social media can really mess our heads up…

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