Turn On The News
February 16, 2009 2 Comments
My blistering critique of the Second Life Herald obviously hit a nerve with its publishers, as less than a week later they have (re-)re-branded themselves as the Alphaville Herald and promised to eschew the tittle-tattle of Second Life in favour of consideration of serious issues in the wider metaverse.
Second Life Insider went down the same route more than a year ago, reinventing itself as Massively, again with a remit to cover all virtual worlds, though they seem to mostly concentrate on World of Warcraft.
There used to be five online publications that I read for news on Second Life – but now the Herald and the Insider have changed focus, and Reuters SL and the Ava Star have folded, leaving only New World Notes soldiering on (and lately they seem to have been running a lot of puff pieces about their business partners). There are still scores, if not hundreds, of individual bloggers documenting the grid of course – blogs I read at least semi-regularly include SL on SL, Gwyn’s Home, Metaversally Speaking and Your2ndPlace – but the scaling down of organised news-gathering specific to Second Life suggests to me that there is less confidence around about the platform’s future as a significant cultural phenomenon.
It might go the way of crop-circles; they were everywhere, now you never hear of them.