Virtual alchemy

When Second Life Shrink was in its planning stages a few years ago I checked out several different blog-hosting services before settling on WordPress. I liked that it was open-source, and a couple of people I knew had recommended it, but what sealed my decision was the amount of statistical information that the platform provides. As well seeing the raw visitor numbers I can analyse where they came from, which pages they have looked at, and which links they have followed, providing me with hours of pointless distraction.

Until fairly recently just about all our traffic came straight from search engines. We’re top on Google for “second life shrink” of course, and lately we’ve been doing well with “second life demographics” too. “Second life addiction” and “second life psychology” seem to come and go; we’ve been on the front page with both of those at various times, though currently we’re languishing down on page three, where only dedicated searchers will find us. We tend to do much better on Bing for some reason; I’m not sure whether that should be a source of pride or shame.

We used to get very few hits from direct links; unsurprisingly, with a couple of exceptions, no one has ever felt that any of our posts were worth drawing to the attention of a wider audience. Recently though we have been getting a steady stream of visitors from a whole host of unlikely sites. I won’t link to them for reasons that will become obvious; suffice to say that they are not the sort of places we would like to be associated with.

I figured that this was likely to be the result of some sort of traffic-generating scam; and a little research has proved that this is the case. The program in question promises to deliver hits by automatically visiting millions of blogs and spoofing an incoming link from the site that is being promoted; the theory is that bloggers, their curiosity piqued, will follow the link back, and then purchase diet pills, or click on Google ads, or otherwise participate in whatever shady e-commerce scheme the site owner is counting on to make back the $70 the package costs.

At least this sting only leaves the would-be web-entrepreneur out by the cost of the program; most of the get-rich-quick-with-Google/Twitter/Facebook offers that litter the web these days are potentially much more expensive. Victims are lured in by the promise of secret marketing tricks for a payment of only a couple of dollars, but after handing over their credit card details they find that they have subscribed to a “newsletter”, for which they are billed $50 or more a month. Of course they can cancel any time, by simply calling a premium-rate number in the Virgin Isles, staffed by operators who will put you on hold for 20 minutes before asking for your bank account number so that they can process the transaction. These sharp practices are not always confined to the murkier recesses of the internet; last year Facebook was awash with similar scams that tricked people into signing up for overpriced cellphone services, though these have been mostly purged now.

What’s interesting about these confidence tricks is not that they are new, but that they are ancient. Persuading people to suspend their disbelief by invoking some magical new paradigm must go back to the days when enterprising cavemen extracted shiny pebbles from their gullible fellows by promising to share the secrets of how to generate revenue using that new “fire” thing that everyone was talking about. From medieval alchemists tuning lead into gold, through Gregor MacGregor’s tales of colonial riches, to Charles Ponzi‘s arbitrage of the International Reply Coupon, today’s blog fraudsters stand in a proud line of grifters and shakedown-artists.

While I like to think that I can see through crude scams such as these, I have to admit that I am not immune to the subtler form of self-deception that keeps me handing money over to disreputable virtual-world-pedlars, not in the belief that it will enrich me materially (nothing so base), but in the hope that I might be able to reinvent myself as a better person (despite all the evidence to the contrary). The alchemists of old sought the Philosophers’ Stone, the mystical substance said to grant enlightenment and immortality; perhaps Second Life, which promises to allow one to transcend the limitations of corporeality, is its modern equivalent.

On the unreliability of memory

There is a lot to be said for the traditional summer break of the professional middle classes; decamping from the hot, busy city to a quiet rural retreat, there to enjoy the simple peasant lifestyle. Of course I am referring to that fantasy peasant lifestyle that involves loafing around, consuming copious quantities of artisanal foodstuff and quaffing the local intoxicant, rather than any actual peasant lifestyle of unremitting toil, but it’s nice to imagine that one is getting back in touch with the slower pace of life enjoyed by our forefathers.

I always come back from my summer holiday determined to escape the rat race by finally getting down to writing the classic novel that I am convinced dwells within me. For a couple of weeks I spend my lunchtimes in the coffee shop tapping at my laptop, then life starts to intrude, and my grand projects fade away for another year.

In some ways it’s reassuring that my life is interesting enough that I don’t really have time to devote to literary endeavour, but it’s also a little frustrating to think that with some more application I could produce something a bit more impressive than this blog.

A few times in the last year, most recently just a couple of months ago, I’ve resolved to post less about Second Life, and more about interesting things, like politics, or literature, or music, but every time I seem to have found myself coming back to commenting about the virtual world. I think there’s some avoidance going on on my part; it’s easier to recycle the same old stuff about SL than take a chance on trying something new.

I spent several evenings last week reading my old copies of American Splendor, and thinking that, if Harvey Pekar could get it together to present slices of his life experience to the world back in the 70’s, when self-publishing was a real challenge, I should be able to do something more productive with this space, with which, in theory at least, I could reach a worldwide audience of millions with a couple of clicks of a mouse.

I have over the years posted a few vaguely Pekaresque pieces (mostly tagged “Nostalgia”), but I find it hard to be completely accurate in my recollection. It’s not that I actively make stuff up – the basic facts are all there – but when I try to reconstruct the subjective elements, like the emotions and motivations that were associated with these past events, I can’t help but be aware that my memories will have been extensively edited by my unconscious in the light of my subsequent life experience. I can’t put myself back into the mind of my past self, only the mind of my present self thinking about the past, and I know that means that what seem like solid memories are really projections of my current preoccupations woven out of carefully selected snippets of history.

The drive is to create a narrative, to give meaning to what, on more objective analysis, I would have to admit was an essentially random existence. Like an author foreshadowing significant events in a story, I give weight to certain memories, while suppressing others, to convince myself that my current situation is a point on a consciously planned journey, rather than the culmination of a series of individually insignificant choices that have gradually limited my options in ways I can only vaguely grasp.

Does it matter that my thoughts about the past may not entirely correspond with reality? Human memory is not a simple recording device; it is a dynamic psychological tool that allows us to adapt to the present and anticipate the future by utilising our processed experience. Excessive verisimilitude in our recollections can get in the way of efficient functioning, and a little mnemonic creativity is essential to our continued sanity.

One way to conceptualise the self is to see it as, at any given moment, the sum of the biographical memories that seem relevant to our present circumstances, the story we tell ourselves about who we are. We take the continuity of our self as a given, but our memory of who we were yesterday is under the control of our present selves, and we may distort it to preserve the illusion of stable identity. Of course we can observe that other people seem more or less the same from day to day, which may reassure us that we don’t change much either, but there is always the suspicion that the unconscious is our own personal Ministry of Truth.

Anyway, the conclusion that I draw from all this is that the past is gone and probably wasn’t how I remembered it anyhow, the future is uncertain and will take care of itself, and the best thing to do is just live in the now. I guess that’s why I never manage to get anything done. Maybe I should give up on the literary pretensions, and start writing self-help books instead.

Preternatural Greenies

This article, written by our occasional arts correspondent Olivia, was posted well over a year ago, but it still gets a steady flow of hits, mainly from people searching Google for some combination of “Second”, “Life” and “Greenies”.

Most of the Rezzable sims reviewed in Olivia’s piece disappeared from the main SL grid last year, and have since taken up residence on Open Sim, but the Greenies Home hung in there, still drawing in the crowds with its whimsical charm.

But now an era is drawing to a close as the loveable little aliens prepare to blast off for pastures new. Is this an omen? There are many stories of animals mysteriously sensing impending natural disasters, such as these reports from Sri Lanka of the 2004 Boxing Day Tsunami. Perhaps our diminutive green friends have forseen the coming apocalypse, and are getting out while their Linden dollars are still worth something.

I too shall be disappearing, but only temporarily, as I venture out of the range of 3G and WiFi for a summer break. I’ll be back in a few weeks, to find out if Second Life is still around for me to write about.

Après le déluge

Having spent rather too much time over the last few days reading all the web has to offer on the subject of the Linden layoffs, I can report that the consensus view is somewhat downbeat. If blogger opinion is at all authoritative (and what reason is there to distrust the gaggle of ill-informed scribblers who make up the SL chatterati?) the future of the grid is grim indeed.

I am inclined to agree with this viewpoint; M Linden may talk of a carefully planned reorganisation, but I’m sure such restructuring would be best carried out by quiet redeployment and natural wastage, especially if, as M claims, there was no financial pressure driving the cuts. Instead we have had a headline-grabbing massacre which has spooked the very customers who M himself has identified as being key to the Lab’s revenue model. I can’t imagine that many people will be making long-term investments in Second Life until the smoke clears and the future of the platform looks more certain.

I find myself looking upon the prospect of Second Life‘s demise with a certain degree of equanimity though. As I have previously expressed, I believe that much of the attraction of metaversal life lies not in the rather mundane virtuality of the grid itself, but in the intellectual space of the community that has grown up around it. Perhaps that community will disperse if and when the world dies, but the years of Second Life‘s existence may just have been long enough to build a critical mass of text and links that will allow the spirit of SL to outlive its physical manifestation. Like the myths of Ancient Greece or the poems of Rimbaud, the Second Life experience will serve as an inspiration for future exploration of the mysteries of human consciousness.

Though probably not. Our attention spans attenuated by the onslaught of ubiquitous media, we’ll likely be blogging and tweeting about the next new shiny thing within minutes of Linden Lab pulling down the shutters. So it’s probably best to enjoy the ride while we can.

That gum you like is going to come back in style

I don’t look at the TV much these days, and I very rarely find myself following an episodic drama series. The last time I even partially got into a show was when I caught most of the first season of The Wire, which I quite liked, but the effort of committing myself to regular appointments with the box was too much, and I never made it past the first episode of season two.

I was thinking about this the other day when I read an article at the AV Club which considered the cultural impact of David Lynch’s cult 90’s series Twin Peaks. It reminded me not just of how slavishly I had followed that programme, but of the way that even left-field shows like Lynch‘s unsettling masterpiece could attract mass audiences at that time.

Compared with today it was both easier and harder for a show to be a big hit back then; easier because there was less competition for the audience’s attention – the UK had only four terrestrial channels to choose from, satellite and cable were niche products, and there was no internet – and harder because there was no way to see things other than by sitting down in front of the TV at a set time – no DVD box-sets, no Tivo, and no internet TV. We did have VHS recorders I guess, though the elderly model I had at the time was much too unreliable to trust with an unmissable event like that week’s Twin Peaks.

I had been a big David Lynch fan since I saw Eraserhead late one night on TV, and I’ve liked everything he’s done since (even Dune), especially Blue Velvet and Mulholland Drive (the latter is in the running for my favourite film of all time), so it was always likely I was going to be a Twin Peaks devotee, but what confirmed my addiction was the community that grew up around the show on campus. I was already hanging out with most of what became the Twin Peaks crowd, but we certainly bonded that little bit more over long evenings of coffee and cherry pie (actually, “coffee” and “cherry pie”) discussing our various theories of what the story was about. I’d like to say that we still get together every year to reminisce, but, with a couple of exceptions, I haven’t talked to any of those people in the best part of twenty years. Probably best to leave the memories undisturbed.

Anyway, the point that I’m meandering towards is that often what sticks with you about a cultural experience is not so much the event itself, but more the social connections that surrounded it. What’s changed since my Twin Peaks days is that, thanks to the wonder of the interwebs, it’s no longer necessary to be geographically co-located with your fellow fanatics to feel part of a community.

Certainly my experience over the last three years has been that, while it was the virtual eye-candy that initially pulled me into Second Life, what’s kept me around is the narrative that unfolds in the relationships between residents, played out partly in-world, but mostly in the SL blogosphere.

I don’t want to overstate the profundity of the SL storyline – it’s more potboiler than classic literature – but it’s diverting, harmless, and, best of all, it creates a pleasing illusion of interactivity. I can tell myself that I am involved in writing this tale, in my own small way, and that makes me just committed enough to stick with it through the many, many dull patches.

There’s an interesting paper by Wanenchak in the latest edition of Game Studies entitled Tags, Threads, and Frames: Toward a Synthesis of Interaction Ritual and Livejournal Roleplaying. It’s well worth reading in its entirety, but the part pertinent to this discussion is the brief review of Goffman‘s frame analysis as it applies to a collaborative online narrative:

… frames allow players to engage with the gameworld in such a way that their narrative construction and interactions become sensible to themselves and to each other.

What I find most fascinating about the Second Life narrative (and what I think gives it a claim to being a unique cultural phenomenon) is the fact that the frames that people are using are often unclear, shifting and overlapping. To put it in different terms, although they are operating in the same “gameworld”, which includes not just the SL grid but also the associated blogs, tweets and what have you, people are engaged with often wildly differing levels of immersion.

The effect of this is, more often than not, to render the meta-story unintelligible, but occasionally it all comes together to produce an instant of dream-like clarity that makes the whole project seem worthwhile. I would give some examples of this, but I suspect that, like real dreams, the beauty of these moments is highly subjective, and that any description I attempted would sound hopelessly prosaic.

Which brings us back to David Lynch. What I think he does better than any other director is capture the fractured reality of dreams and nightmares, in a way that is at once unsettling and beguiling. Sometimes – just sometimes – being part of the world of Second Life is like living in Twin Peaks.

Introducing the SLSBPI

There was an interesting post in the WordPress blog yesterday; you can follow the link if you want the details, but the essence of it is that Fortune has smiled upon one of our blogger brethren.

I reckon that this could be used as the basis of a one-item personality schedule for bloggers. Here’s the procedure:

  1. Ask the subject to carefully read the WordPress post, then study the blog to which it refers.
  2. Present them with this visual analogue scale:

    What is your predominant emotion at the present time?

    Vicariously Thrilled ————————— Bitterly Raging

  3. Score from -100 to 100, with 0 being the midpoint.

I scored +95. How about you?

Now we are three

On a slightly less gloomy note, today is our third birthday. I can honestly say that when I started this blog I never imagined that I would keep it going this long. I’m not entirely sure why I have; a combination of escapism and vanity I suppose. I’m sure that there’s some unconscious dread of mortality in there too, driving me to leave a trace of my existence, even if I am just one more pseudonymous scribbler in the vast ocean of irrelevance that is the blogosphere.

Anyway, to celebrate this auspicious date, I’ve decided to retire the rather dull blog theme (Andreas09) that I picked more or less at random back in 2007, and have been too lazy to change ever since, and go for something a little brighter.

Reality is overrated

Well, my sojourn in the real world turned out to be pretty depressing, sending me scurrying back to the synthetic succour of Second Life, to the comforting predictability of the rampant paranoia and gripes about the Lindens.

I guess that the new political situation will be taking up more of my real-life attention in the immediate future, but I’m going to try to keep it out of this blog, in favour of more inconsequential musings on SL culture and the like. I need to preserve a little oasis of fantasy in a world that looks set to become increasingly unforgiving.

On good authority

Technorati are once again listing Second Life Shrink, and, I’m glad to say, seem to have recognised our influence by giving us an authority score of 112 (our previous best was 4), and an overall ranking of 57,472 (the highest we managed under their old system was 751,289).

I’m not sure why we suddenly seem to have become more authoritative, since we are, by and large, just posting the same rubbish we always have. We have been getting a few more incoming links, notably one from the Alphaville Herald last month referencing our analysis of the JLU story. We did get some increase in traffic on the back of that, though less than I was expecting, more of a blip than a surge.

I suspect our authority will prove to be transient, since Technorati claim that their rankings are calculated over a much shorter period of time than under their old system. I don’t know if ArminasX is planning to update his SL blog list, but if so I hope he does it soon, while our figures are still good.

Zombie Glamour

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As you can see I’m still trying to re-register SLS with Technorati – the process has dragged on for months, and now they seem to have lost my claim, so I’m having to start over. I wouldn’t bother, but I want to keep our place in the big list of Second Life blogs, and a Technorati rating was a condition of inclusion last year.

Anyhow, it gives me an excuse to link to a site I’ve been wanting to feature for a while; the rather wonderful, and only slightly disturbing, Zombie Pinups.